Fender Play for LA

Fender and Los Angeles Unified School District celebrated the first group of graduates from its inaugural Summer Music Program via limited edition merch in collaboration with Kids of Immigrants and an online event, “Play for LA,” featuring performances by Este Haim, All Time Low, Einer Bankz, and LAUSD alum Bryce Vine.

Design
Creative Developemt
Agency


Fender Play for LA

Fender and Los Angeles Unified School District celebrated the first group of graduates from its inaugural Summer Music Program via limited edition merch in collaboration with Kids of Immigrants and an online event, “Play for LA,” featuring performances by Este Haim, All Time Low, Einer Bankz, and LAUSD alum Bryce Vine.

Design
Creative Developemt
Agency


Fender Play for LA

Fender and Los Angeles Unified School District celebrated the first group of graduates from its inaugural Summer Music Program via limited edition merch in collaboration with Kids of Immigrants and an online event, “Play for LA,” featuring performances by Este Haim, All Time Low, Einer Bankz, and LAUSD alum Bryce Vine.

Design
Creative Development
Agency


Credits

Agency: Observatory

Client: Fender

Creative Director: Stevie Laux →

Designer: Maddie Avjean


2020

Awards

Silver Cannes Lions Winner

Credits

Agency: Observatory

Client: Fender

Creative Director: Stevie Laux →

Designer: Maddie Avjean


2020

Awards

Silver Cannes Lions Winner

Credits

Agency: Observatory

Client: Fender

Creative Director: Stevie Laux →

Designer: Maddie Avjean


2020

Awards

Silver Cannes Lions Winner

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© Maddie Avjean 2023